SAS and Microsoft Partnership


The SAS and Microsoft strategic partnership campaign is complementary to the global brand campaign, Curiosity Forever. 

Driving the campaign is our promise to make it easier for everyone to use analytics to ask and answer the questions that drive organizations forward.

This playbook will give you all you need to deliver a cohesive and compelling story around the SAS-Microsoft partnership.

Logo Lockup

Use the SAS and Microsoft brand logo lockup on campaign creative that promotes the overall strategic partnership.

The two reversed logos are preferred because they provide the most balance between the two logos. The placement of the logo lockup should always be at the bottom, unless space does not allow.


Co-Branded Clouds and Hero Wave Graphic

The hero co-branded cloud is the signature element you will find within core elements of the B2H and B2D campaign. This image represents the coming together of SAS® Viya® on Azure.

A simplified cloud has been created for use as a data element representing the hero co-branded cloud. 2D and 3D graphics are core to the campaign look and feel, and the "data wave" is the primary graphic.


The style of photography should be consistent with the Curiosity Forever brand campaign. The talent should interact with the data, and their actions should add to the context of the headline. They should be engaged in an activity and not looking at the camera.

2D and 3D Graphics

Treat graphics similarly to the Curiosity Forever brand campaign by using data visualization elements like graphs, pie charts and graphic waves to add interest and pops of color to each asset.

Please email with questions, to request design files or to request access to the Adobe CC library of 2D and 3D elements.


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