SAS Master Logo
Two primary elements constitute the SAS logomark: the S-mark and the SAS word mark. They almost always appear together, with few exceptions. Because both the S-mark and the SAS word mark are individually registered trademarks, each component must carry a registered trademark symbol. This logomark appears over creative artwork and always appears in SAS Midnight Blue.
Options
We use our logo in a consistent way, but we recognize the need for variation. By using the defined set of options here, we achieve consistency while allowing the flexibility to best reflect our brand in different scenarios.
Format and Color Options
Use the midnight logo as the primary choice for all marketing materials with a light background.
When the logo appears on a solid dark color, it is reversed to white.
For single color applications where the logo will be used on a light background, our preferred color is black.
Use only on a white background. The Power to Know® tagline and copy must always be legible. When space is limited, use the logo without the tagline.
The classic logo color combination is used for corporate materials like building signage and stationery, including business cards and business documents.
Logo Package for SAS Employee Use ONLY
SAS employees and others who have been granted credentials may download a package of SAS logos and usage guidelines. Please read and follow the guidelines to the right so that this important symbol of our brand is displayed correctly.
For more information on color, spacing and application please reference the SAS Brand Creative Guide.
DO NOT DOWNLOAD FOR EXTERNAL USE, YOU WOULD BE PUTTING THE SAS IDENTITY AT RISK: IF YOU NEED A SAS LOGO FOR USE BY A THIRD PARTY, PLEASE SUBMIT A REQUEST.
SAS® Customer Intelligence 360 Logos
The SAS® Customer Intelligence 360 wordmark should not be treated as a tagline, nor should it be connected to, or act as a replacement for, the SAS logo.
Promotional Logos for Customers and Fans
SAS customers who use our software like to show it! Powered by SAS marks are available for use by qualified customers. And fans of SAS who like to show their appreciation of our software on social media can display the SAS Fan logo.
Qualified customers requesting to use these logos should download them directly from the promotional images page.
For anyone who wants to show their love for SAS on social media channels.
As a recognized users group, you may promote your relationship with SAS by displaying the official SAS users group badge.
Sub-brand Logos
Generally, SAS does not brand divisions or departments with unique logos. We all work for one company, and our master corporate logo represents all of SAS.
There are a few exceptions. Divisions that provide services and/or offerings to customers sometimes need a distinguishing visual identifier, and therefore may display a sub-brand logo when appropriate. These divisions meet the following criteria:
- They have a revenue stream independent of SAS’ primary software sales.
- They provide services, products or activities that may be associated with software sales or as part of an overall solution sale.
- They have a market presence that is independent of SAS’ primary software sales.
All sub-brand designations must be approved by the Chief Marketing Officer. Currently, the SAS Federal division meets all the requirements for a sub-brand logo.
SAS Developer Logos
SAS Developer Logo graphics are designed as a reflection of the developer’s experience with SAS. These designs target the open-source community. They are intended for use by anyone promoting SAS integration with open-source developers. This includes those across the SAS organization (e.g. R&D, Marketing, Pre-sales, Customer success).
These logos are also used to promote developer-focused SAS web properties, including: developer.sas.com, communities.sas.com/developers, and github.com/sassoftware.
Anniversary Logos
Choose from several different designs, in five year increments, to celebrate the anniversaries of SAS office locations.
