DISCOVERY SUMMIT is JMP’s premiere annual event series. The events bring together accomplished and curious people to tackle the challenge of improving how data is explored, analyzed and shared. The event motto of "exploring data, inspiring innovation" guides the event's visual identity. It's all about having fun with data and exploring new possibilities through collaboration.

JMP® Logos for Discovery Summit Events

The JMP logo without the tagline should be used for all materials created for the online and in-person Discovery Summit events, such as PowerPoint presentations, small-format print materials such as agendas and program guides, and large-format signage. The JMP logo withou the tagline should also be used for promotions geared specifically to a JMP-user audience.

In contrast, the JMP logo with the tagline should be used on the JMP Discovery Summit website as well as in promotional materials such as social media ads that are intended for a general audience or people who may not be familiar with JMP. In this case, the tagline helps establish JMP's relationship with SAS. As shown in the grid below, logos are available for each regional event that use the unique event colors. 

Primary DS Event

Americas DS Event

China DS Event

Europe DS Event

Japan DS Event

Korea DS Event

Discovery Summit Event Logos

Five regional Discovery Summit events are held annually in North America, Europe, China, Japan and Korea. The orange and yellow primary event logo is used exclusively online and in advertising and promotions for the series as a whole.

Primary DS Event

Americas DS Event

China DS Event

Europe DS Event

Japan DS Event

Korea DS Event

Color Palette

The bright, jewel tones of the Discovery Summit color palette create a sense of excitement and energy. The neutral gray tones serve as a contrasting background that further energizes the vibrant logos and artwork.

Base Colors

These colors are used primarily for backgrounds and type elements.

Charcoal
R23
G35
B40
HEX# 172328

Steel Gray
R68
G84
B93
HEX# 44545D

Soft Gray
R143
G152
B158
HEX# 8F989E

White
R255
G255
B255
HEX# FFFFFF

Event Colors

Each event has two primary colors that are darker and lighter shades in the same color family. These colors are blended together in the regional event logos.

Primary Event
R244
G119
B35
HEX# F47723

R255
G198
B10
HEX# FFC610

Europe Event
R0
G125
B195
HEX# 007DC3

R97
G202
B229
HEX# 61CAE5

Americas Event
R100
G54
B149
HEX# 643694

R157
G87
B163
HEX# 9D57A3

Japan Event
R0
G121
B64
HEX# 0D782F

R156
G203
B59
HEX# 9CCB3B

China Event
R177
G26
B41
HEX# B11A29

R240
G75
B75
HEX# F04B4B

Korea Event
R0
G116
B129
HEX# 007481

R62
G189
B172
HEX# 3EBDAC

Combining Colors

The various event colors can be used as accent colors for other events. To avoid a "rainbow" effect, choose one accent color per design. The accent color should be used sparingly so it doesn't dominate the overall look and feel. Possible color combinations are shown below.

Americas DS Event

China DS Event

Europe DS Event

Japan DS Event

Korea DS Event

Imagery

This curving, overlapping dot pattern – known as the "rollercoaster"– is the central visual element for the Discovery Summit event series. It resembles a rollercoaster at a fun park while also suggesting data points, evoking the spirit of exploration and "fun with data" that's central to the Discovery Summit events. The color of the dots is modified to match the primary colors of each regional event, and the pattern can be rearranged to give each event a unique look while maintaining visual unity across the series. If desired, a single accent color can be incorporated into the dot pattern as shown in the Americas example below in which the primary color of purple is blended to orange. The art can be used on either a white or dark gray background and is suitable for online and print applications, including signage.

Americas

Japan

China

Korea

Europe