Templates and Guidelines

Templates foster consistency in the way we express our visual brand. They help us create more marketing and business materials faster, and they provide reusable resources for SAS offices across the globe.

SAS Brand Creative Guide 

This guide is about our brand creative: what it is, why it matters, and most of all, how you can use it to strengthen SAS with every communication you create.

Advertising, Campaigns & Events, Brand Framework, Video


Advertising templates for print and online.

Social Media

Templates for social media tiles and guidelines for writing social posts.

Did You Know? 

Creative assets that highlight our Did You Know? global campaign.

Brand Framework

Show your SAS spirit with brand presentations, posters, graphics, etc.


Template files and guidelines for creating SAS videos.

Experience 2030 

Creative assets for the Experience 2030 campaign.

Campaigns & Events

Assets to create a consistent customer journey.

Employer Brand 

Creative assets that highlight our value proposition.


Resources for communicating externally.

Corporate Literature & Collateral


Merge SAS’ product messaging and visual brand identity with that of partner organizations.


Templates and graphics to give all presentations a professional, consistent look and feel.


A type of sales collateral, for viewing online. Similar to white papers in content, but less formal, and more visually interesting.

Sales Collateral 

Fact sheets; product and solution briefs; industry and solution overviews; customer success stories; and white papers.

Global Education 

Global Education and services from SAS.


Easy to comprehend, visual representations of complex data.


Corporate Identity

Building Signage 

Fabrication guidelines for interior and exterior signs at SAS properties.

Teams Backgrounds 

Browse and download custom backgrounds for Microsoft Teams. 

Diversity & Inclusion 

Logos and templates to help SAS employees express themselves.


Letterhead, business cards, compliment cards, and corporate folders.

Email Signatures 

Templates and guidelines for building email signatures in Outlook.

Workplace Brand 

Creative assets for corporate real estate art use only.

Internal Newsletters 

Templates for building internal departmental newsletters in Outlook. 

Visual Elements


SAS logo requests, promotional, sub-brand, special use, etc.


Color palettes for print and web. Includes classic and web safe brand colors.


Avenir Next and it's applications, principles and font requests.


Illustrations, photography guidelines, icons and textures.

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