Templates and Guidelines

Templates foster consistency in the way we express our visual brand. They help us create more marketing and business materials faster, and they provide reusable resources for SAS offices across the globe.

Advertising, Campaigns & Events, Brand Framework, Video


Advertising templates for print and online.

Employer Brand 

Creative assets that highlight our value proposition to our employees and prospects.

Campaigns & Events

Assets to create a consistent customer journey, from emails to trade shows.

Believe in Humans 

Creative assets that hightlight our AI-focused creative direction.

Brand Framework

Show your SAS spirit with presentations, posters, graphics, and more.

Did You Know? 

Creative assets that hightlight our Did You Know? global campaign.


Template files and guidelines for creating SAS videos.

Corporate Literature & Collateral


Merge SAS’ product messaging and visual brand identity with that of partner organizations.


A type of sales collateral, for viewing online. Similar to white papers in content, but less formal, and more visually interesting.

Global Education 

Global Education and services from SAS.


Easy to comprehend, visual representations of complex data.



PowerPoint templates, graphics, and icons give all presentations a professional, consistent look and feel.

Sales Collateral 

Fact sheets; product and solution briefs; industry and solution overviews; customer success stories; and white papers.

SAS® Analytics U 

A comprehensive program for academia that offers professors and students at colleges, universities and community colleges access to our software, including new options at no cost.

Social Media 

Templates for social media tiles and guidelines for writing social posts.

Corporate Identity

Building Signage 

Fabrication guidelines for interior and exterior signs at SAS properties.

Email Signatures 

Templates and guidelines for building email signatures in Outlook.

Internal Newsletters 

Templates for building internal departmental newsletters in Outlook. 


Letterhead, business cards, compliment cards, and corporate folders.

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