- Key (often new or perplexing) business issues.
- Emerging technologies. Persona-based challenges.
- Trends in an industry or technology/solution area.
When to Request
E-books are created to establish credibility and trust. They should only be requested as fulfillment for a specific campaign,
event or other marketing activity when there is a compelling subject that is best explained in a visual, less formal way than white papers. A strong and ongoing promotion plan, including social media, is extremely important since e-books require intense time and effort from writing and design resources. For questions about when to produce an e-book, and to learn more about the options, contact firstname.lastname@example.org.
A SlideShare presentation provides an alternative to social posts that link directly to a gated e-book. It gives the reader a quick teaser of the content before deciding whether to register and download a copy. SlideShares highlight the best parts of e-books in a visually engaging format.
- Data visualizations
- Case studies
- Tips or how-to guides
You can use SlideShares in blogs and LinkedIn profiles, and share them in social posts.