Social Media Tiles
Social media tiles are graphics designed to provide a quick and effective way to share organic content on social media channels. A tile may contain: a data point, illustration, quote, photo, product screenshot, and more. Whatever the content, it's made to fit your social media channel with the right dimensions and branding.
Think of them as small bits of content. A way to relay information quickly. Text should be no longer than a sentence or two. Because on social media, you have as little as eight seconds to get your message.
There are several layout options for the information you wish to share. Choose the one that best fits your audience and your message.
COLOR WITH RADIANCE BAR
WHITE BACKGROUND (USED INFREQUENTLY)
Building Our Collection
Social media tiles are managed and distributed via Sprinklr, a social planning and publishing platform. You can help us add to our collection. You may have a great idea for a new tile, or you may need one as part of a marketing campaign. But first, check with us to ensure that what you have in mind hasn't already been created.
How to Request Tiles
If you have determined that the tile you want is not in our current collection, there are two ways to request a new one from Corporate Creative:
1. Via the System for Integrated Marketing (SIM) – request a new social media deliverable.
2. Via the Global Marketing System (GMS).
When your tile is final, work with your regional Sprinklr lead to publish it.
Social Post Style Guide
Our writing for social media should generally follow the style outlined in the Voice section of the Brand Creative Guide.
Here are some additional guidelines for social:
- Clarity above all else
- Always be concise
- Don’t forget to tag/mention
- Use hashtags in moderation
- Don’t overthink it