SAS Master Logo
Two primary elements constitute the SAS logo: the S-mark and the SAS word mark. They almost always appear together, with few exceptions. Because both the S-mark and the SAS word mark are individually registered trademarks, each component must carry a registered trademark symbol.
Format and Color Options
The SAS logo and the company tagline, The Power to Know®, are the hallmark elements of SAS’ visual identity. As the primary symbols of the SAS master brand, they almost always appear together on all our corporate communications material. There are exceptions: Where space is limited, it is permissible to use the SAS logo option without the tagline.
SAS Logo Requests for Use by Third Parties
Other companies and organizations often request our corporate logo for use on promotional and other materials where SAS is a sponsor or participant, such as listings on conference brochures, signage, booth headers, and websites. When entities other than SAS display our logo on materials they produce and distribute, we define such instances as third-party use.
We follow a standard process for requests by SAS sponsors for a third-party to display of our logo. First, SAS sponsors must submit an internal request to share our logo with a third party for a specific purpose. After a request by a SAS sponsor is reviewed and approved, we issue a one-time usage license to the third party. Logo files, license, and usage guidelines are sent directly to the third party; the SAS sponsor is informed when the materials have been sent.
Note: SAS typically does not share the logo format that includes The Power to Know® tagline with third parties; that format is usually reserved for materials produced by SAS, with few exceptions.
(Logo submission form is available to SAS employees only.)
SAS employees and others who have been granted credentials may download a package of SAS logos and usage guidelines. Please read and follow the guidelines so that this important symbol of our brand is displayed correctly.
IMPORTANT NOTE: If you need a SAS logo for use by a third party, please submit a request as explained in the previous section.
Promotional Logos for Customers and Fans
SAS customers who use our software like to show it! Powered by SAS marks are available for use by qualified customers. And fans of SAS who like to show their appreciation of our software on social media can display the SAS Fan logo.
Qualified customers requesting to use these logos should download them directly from the promotional images page.
For use by qualified customers who wish to show that they use SAS Analytics in their organization or business.
Generally, SAS does not brand divisions or departments with unique logos. We all work for one company, and our master corporate logo represents all of SAS.
There are a few exceptions. Divisions that provide services and/or offerings to customers sometimes need a distinguishing visual identifier, and therefore may display a sub-brand logo when appropriate. These divisions meet the following criteria:
- They have a revenue stream independent of SAS’ primary software sales.
- They provide services, products or activities that may be associated with software sales or as part of an overall solution sale.
- They have a market presence that is independent of SAS’ primary software sales.
All sub-brand designations must be approved by the Chief Marketing Officer. Currently, the SAS Federal division meets all the requirements for a sub-brand logo.