The SAS Brand
A shared design framework for creating clear, confident SAS experiences.
Updates coming soon.
Welcome to the SAS Brand Site
This site brings together the standards, tools, and guidance for a shared design language needed to create experiences that look and feel unmistakably SAS – strengthening trust, improving usability, and making our brand more cohesive wherever customers meet us.
DESIGN PHILOSOPHY
Clarity with Impact is our design philosophy that guides how SAS expresses its brand. In a world where technology and data can feel complex, our goal is to make ideas clear and easy to understand. Through thoughtful design and strong visual hierarchy, we help people focus on what matters most.
Our design principles, Bold, Accessible, Dynamic and Relevant, help bring this philosophy to life, guiding us to create experiences that are confident, inclusive and meaningful.
BRAND ASSETS
Our brand design site provides guidelines and assets to get you started.
See our frequently requested items below or visit the menu above to explore additional resources.
**IMPORTANT: Login required for downloading.
QUICK LINKS
EXPLORE PRODUCT EXPERIENCE SYSTEM
The Filament Design System is SAS’s product experience foundation, created for SAS employees who design and build SAS software. From typography and color to fully realized UI components, Filament enables teams to build award-winning SAS products that look, feel, and behave cohesively across the enterprise product portfolio.
FREQUENTLY ASKED QUESTIONS (FAQ)
Who can download SAS brand assets?
Many SAS brand assets are available for employees and approved external partners. Access depends on the type of asset and its intended use. Some resources require authentication or approval before they can be downloaded.
Why aren't all SAS brand assets available for public download?
Some brand assets are restricted to help protect the SAS brand, intellectual property, and licensing agreements. Limiting access also helps ensure assets are used correctly and consistently across all communications.
How can I request permission to use SAS brand assets?
SAS brand assets are not available to the general public. If you are a SAS partner, agency, or vendor and need access, please contact your SAS representative for guidance on the appropriate approval and access process.
Can external agencies or partners access SAS brand assets?
Yes. Approved agencies, partners, and vendors can access selected brand assets when supporting SAS projects. Access is provided based on business need and may require approval from the SAS Brand team.
What should I do if I can't find the asset I'm looking for?
Start by searching brand.sas.com or the Digital Asset Management (DAM) system. If the asset isn't available, contact the Brand team for assistance or to determine whether an appropriate alternative exists.