This guide is about our SAS Hackathon creative: what it is, why it matters, and how we want people to perceive the event and SAS brand. It establishes the event’s voice as well as the look and feel.
Together, we can tell the SAS Hackathon story using consistent communications and creative elements that strengthen our messages and reputation.
By using this guide and the assets available, you convey the brand and make the event experience even better. Additional assets will be added to this collection soon.
COLOR PALETTE
SAS New Blue
HEX #0766D1
SAS Orange
HEX #FF8224
White
HEX #ffffff
SAS Midnight Blue
HEX #04304B
WORDMARK
The Hackathon wordmark should not be treated as a tagline, nor should it be connected to, or act as a replacement for, the SAS logo.
EMAIL SIGNATURE
HTML is our preferred format for emails. Plain text is also acceptable. Please use the approved template below. Open the .oft file for PC or the .emltpl file for Mac. Select all and then copy the signature. Open a new email in Outlook and then click Insert > Signature > Signatures to paste the signature into a new or existing signature.
