This guide is about our SAS Hackathon creative: what it is, why it matters, and how we want people to perceive the event and SAS brand. It establishes the event’s voice as well as the look and feel.
Together, we can tell the SAS Hackathon story using consistent communications and creative elements that strengthen our messages and reputation.
By using this guide and the assets available, you convey the brand and make the event experience even better. Additional assets will be added to this collection soon.
COLOR PALETTE
SAS Blue
HEX #0766D1
R7 G102 B209
C90 M48 Y0 K0
PMS 285
Midnight Blue
HEX #032954
R3 G41 B84
C100 M69 Y8 K54
PMS 295
Medium Blue
HEX #4398F9
R67 G152 B249
C56 M32 YO KO
White
HEX #FFFFFF
R255 G255 B255
C0 M0 Y0 K0
Hackathon Orange
HEX #FF8224
R255 G130 B36
C0 M60 Y94 K0
PMS 1495
Viya Pink
HEX #DB127D
R219 G18 B125
C9 M100 Y14 K0
PMS 219
WORDMARK
The Hackathon wordmark should not be treated as a tagline, nor should it be connected to, or act as a replacement for, the SAS logo.
HORIZONTAL | MIDNIGHT BACKGROUND
HORIZONTAL | WHITE BACKGROUND
STACKED | MIDNIGHT BACKGROUND
STACKED | WHITE BACKGROUND
PROMOTION & RECRUITMENT
Recruitment Handout
Start to Finish Handout
Booklet
