This guide is about our SAS Hackathon creative: what it is, why it matters, and how we want people to perceive the event and SAS brand. It establishes the event’s voice as well as the look and feel.

Together, we can tell the SAS Hackathon story using consistent communications and creative elements that strengthen our messages and reputation.

By using this guide and the assets available, you convey the brand and make the event experience even better. Additional assets will be added to this collection soon.