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The SAS Brand

Who we are, how we got here and where we’re going.


We invite you to explore the SAS brand – who we are, how we got here, and where we’re going. If you are an employee, a fan of SAS, or an agency seeking to learn more about us and how we express our brand in tangible assets, you have come to the right place.

Why SAS?

Who are we? How do we see the future?

Brand Assets

Learn our style. Pick us out from the crowd. Understand how we communicate.

Current Campaigns

Read guidelines and best practices to help you implement campaigns successfully.

If you are a customer seeking information about SAS analytics solutions and services, we refer you to our primary site: