Marketing and Sales Collateral
Customer success stories, white papers, e-books, solution briefs, annual reports and other marketing and sales collateral pieces are used to educate customers about our thought leadership and solutions, the industries we support, and our corporate vision, mission and values. All assets are available electronically. In specific cases, they can also be printed.
Marketing collateral is primarily designed to support marketing and advertising campaigns, while sales collateral is used to facilitate customer communications at trade shows, conferences and meetings. Assets are designed to meet business needs, starting with thought leadership efforts and continuing through various points in the sales cycle. They vary by content depth, information and target audience.
Collateral development should involve collaboration among appropriate team members, such as product or industry marketers, go-to-market team members and an editor. Assets are designed and produced by Corporate Creative to ensure global consistency in message and design.
If you need to produce translated versions of existing collateral, contact your SAS country office translations lead regarding that process.