Social media tiles are graphics designed to provide a quick and effective way to share organic content on social media channels. A tile may contain: a data point, illustration, quote, photo, product screenshot, and more. Whatever the content, it's made to fit your social media channel with the right dimensions and branding.
Think of them as small bits of content. A way to relay information quickly. Text should be no longer than a sentence or two. On social media, you have as little as eight seconds to get your message across.
COLOR BACKGROUND WITH OVERLAY OPTION
PHOTO BACKGROUND OR PERSONA AND OVERLAY OPTION
Additional overlays and personas can be found in Adobe CC library. Please email firstname.lastname@example.org with questions, to request design files or to request access to the Adobe CC library of 2D and 3D elements and personas.
Building Our Collection
Social media tiles are managed and distributed via Sprinklr, a social planning and publishing platform. You can help us add to our collection. You may have a great idea for a new tile, or you may need one as part of a marketing campaign. But first, check with us to ensure that what you have in mind hasn't already been created.
How to Request Tiles
If you have determined that the tile you want is not in our current collection, you can request a new one from Corporate Creative via the Global Marketing System (GMS).
When your tile is final, work with your regional Sprinklr lead to publish it.
Social Post Style Guide
Our writing for social media should generally follow the style outlined in the Voice section of the Brand Creative Guide.
Here are some additional guidelines for social:
- Clarity above all else
- Always be concise
- Don’t forget to tag/mention
- Use hashtags in moderation
- Don’t overthink it
Corporate Social Avatars
SAS avatars are intended for the corporate social media pages only. For country offices, please contact the Brand Team at email@example.com if you need an additional avatar created.
Social Avatar for Pride Month
The SAS Pride avatar for corporate channels is available for download. If you would like a custom avatar for your country office, please reach out to the Brand Team at firstname.lastname@example.org with your country handle (twitter) or country name (Facebook) request.