Social Media

Updates are ongoing. Please contact the Brand Team with questions.

Social media tiles are graphics designed to provide a quick and effective way to share organic content on social media channels. A tile may contain: a data point, illustration, quote, photo, product screenshot, and more. Whatever the content, it's made to fit your social media channel with the right dimensions and branding.

Think of them as small bits of content. A way to relay information quickly. Text should be no longer than a sentence or two. On social media, you have as little as eight seconds to get your message across.

Building Our Collection

Social media tiles are managed and distributed via Sprinklr, a social planning and publishing platform. You can help us add to our collection. You may have a great idea for a new tile, or you may need one as part of a marketing campaign. But first, check with us to ensure that what you have in mind hasn't already been created. 

How to Request Tiles

If you have determined that the tile you want is not in our current collection, you can request a new one from Corporate Creative via the Global Marketing System (GMS).

When your tile is final, work with your regional Sprinklr lead to publish it.



Social Post Style Guide

Our writing for social media should generally follow the style outlined in the Voice section of the Brand Creative Guide.

Here are some additional guidelines for social:

  • Clarity above all else
  • Always be concise
  • Don’t forget to tag/mention
  • Use hashtags in moderation
  • Don’t overthink it


Corporate Social Avatars

Updated August 2023

SAS avatars are intended for the corporate social media pages only. For country offices, please contact the Brand Team at if you need an additional avatar created.

Social Avatar for Pride Month

The SAS Pride avatar for corporate channels is available for download. If you would like a custom avatar for your country office, please reach out to the Brand Team at with your country handle (twitter) or country name (Facebook) request. 

Personal LinkedIn Banners

These banners are for personal, employee LinkedIn pages only.