Social media tiles are graphics designed to provide a quick and effective way to share organic content on social media channels. A tile may contain: a data point, illustration, quote, photo, product screenshot, and more. Whatever the content, it's made to fit your social media channel with the right dimensions and branding.
Think of them as small bits of content. A way to relay information quickly. Text should be no longer than a sentence or two. On social media, you have as little as eight seconds to get your message across.
Building Our Collection
Social media tiles are managed and distributed via Sprinklr, a social planning and publishing platform. You can help us add to our collection. You may have a great idea for a new tile, or you may need one as part of a marketing campaign. But first, check with us to ensure that what you have in mind hasn't already been created.
How to Request Tiles as a SAS Employee
If the content to be created is a promotion channel supporting a marketing program tactic, the request should originate from 360 Plan.
If the content is an asset intended to be used as a tactic in a marketing program or if it is intended to be evergreen content that is not tied to a specific marketing program, the request should originate from Workfront.
When your tile is final, work with your regional Sprinklr lead to publish it.
Examples
Social Post Style Guide
Our writing for social media should generally follow the style outlined in the Voice section of the Brand Creative Guide.
Here are some additional guidelines for social:
- Clarity above all else
- Always be concise
- Don’t forget to tag/mention
- Use hashtags in moderation
- Don’t overthink it
Corporate Social Avatars
Updated August 2023
SAS avatars are intended for the corporate social media pages only. For country offices, please contact the Brand Team at sas.brand@sas.com if you need an additional avatar created.
Social Avatar for Pride Month
The SAS Pride avatar for corporate channels is available for download. If you would like a custom avatar for your country office, please reach out to the Brand Team at sas.brand@sas.com with your country handle (twitter) or country name (Facebook) request.
Personal LinkedIn Banners
These banners are for personal, employee LinkedIn pages only.
