SAS Brand Guidelines

Check out our Frequently Asked Questions (FAQ) for trending inquiries and information related to the SAS brand.

You should be able to cover up the logo and still identify the company because the look and feel is so distinctive.

– Michael Bierut, Pentagram

Contents: The SAS Brand Guidelines includes the SAS brand and SAS Viya guidelines which covers logos, color palettes, typography, graphic elements, photography, voice and more.

Contents: In conjunction with the SAS Brand Guidelines above, the Co-branding Guidelines should be used for co-branded assets specific to the SAS® Partner Program Member brand. It includes the logo alignment, spacing, imagery and more.