SAS Brand Guidelines
Check out our Frequently Asked Questions (FAQ) for trending inquiries and information related to the SAS brand. This FAQ is intended for SAS employees only.
For nearly 50 years, SAS has shaped the future of analytics. Our brand guidelines define how we tell that story – through a unified voice and visual identity that builds recognition and trust worldwide.
Contents: The SAS Brand Guidelines includes the SAS brand and SAS Viya guidelines which covers logos, color palettes, typography, graphic elements, photography, voice and more.
Contents: In conjunction with the SAS Brand Guidelines above, the Co-branding Guidelines should be used for co-branded assets specific to the SAS® Partner Program Member brand. It includes the logo alignment, spacing, imagery and more. If you have any questions, please contact your SAS representative for more information.