SAS Brand Guidelines

This guide is about our brand creative: what it is, why it matters, and most of all, how you can use it to strengthen SAS with every communication you create.

Templates foster consistency in the way we express our visual brand. They help us create more marketing and business materials faster, and they provide reusable resources for SAS offices across the globe.

Collateral & Presentations


A type of sales collateral, for viewing online. Similar to white papers in content, but less formal, and more visually interesting.


Solution briefs; industry and solution overviews; customer success stories; and white papers.


Easy to comprehend, visual representations of complex data.



Templates and graphics to give all presentations a professional, consistent look and feel.

Corporate Identity 

Guidelines and enablement for our brand storytelling website.


Letterhead, business cards, compliment cards, and corporate folders.

Diversity & Inclusion 

Logos and templates to help SAS employees express themselves.


SAS wallpaper provides a unified visual identity that showcases SAS’ brand.

Email Signatures 

Templates and guidelines for building email signatures in Outlook.

Workplace Brand 

Creative assets for use by the corporate real estate art team only.

Teams Backgrounds 

Browse and download custom backgrounds for Microsoft Teams. 



Advertising templates for print and online.

Employer Brand 

Creative assets that highlight our value proposition.

Social Media

Templates and guidelines  for social media tiles and posts.

Current Campaigns

Brand Campaign 

Creative assets for the global brand campaign.

Experience 2030 

Creative assets for the Experience 2030 campaign.

Innovation in the Air 

Creative assets for this SAS® Viya® campaign.

Reach New Heights  

Creative assets for this Data Scientist campaign.