SAS Brand Guidelines

This guide is about our brand creative: what it is, why it matters, and most of all, how you can use it to strengthen SAS with every communication you create.
 

Templates foster consistency in the way we express our visual brand. They help us create more marketing and business materials faster, and they provide reusable resources for SAS offices across the globe.

Collateral & Presentations

E-books 

A type of sales collateral, for viewing online. Similar to white papers in content, but less formal, and more visually interesting.

Collateral 

Solution briefs; industry and solution overviews; customer success stories; and white papers.

Infographics 

Easy to comprehend, visual representations of complex data.

 

Presentations 

Templates and graphics to give all presentations a professional, consistent look and feel.




Promotional

Advertising 

Advertising templates for print and online.

Employer Brand 

Creative assets that highlight our value proposition.

Social Media

Templates and guidelines  for social media tiles and posts.


Current Campaign

Brand Campaign 

Creative assets for the global brand campaign.