Templates foster consistency in the way we express our visual brand. They help us create more marketing and business materials faster, and they provide reusable resources for SAS offices across the globe.

SAS Brand Creative Guide 

This guide is about our brand creative: what it is, why it matters, and most of all, how you can use it to strengthen SAS with every communication you create.

Collateral & Presentations


A type of sales collateral, for viewing online. Similar to white papers in content, but less formal, and more visually interesting.


Templates and graphics to give all presentations a professional, consistent look and feel.

Global Education 

Global Education and services from SAS.


Solution briefs; industry and solution overviews; customer success stories; and white papers.


Easy to comprehend, visual representations of complex data.


Partner Program 

Merge SAS’ product messaging and visual brand identity with that of partner organizations.

Corporate Identity


Guidelines and enablement for our brand storytelling website.

Teams Backgrounds 

Browse and download custom backgrounds for Microsoft Teams. 

Diversity & Inclusion 

Logos and templates to help SAS employees express themselves.


Letterhead, business cards, compliment cards, and corporate folders.

Email Signatures 

Templates and guidelines for building email signatures in Outlook.

Workplace Brand 

Creative assets for use by the corporate real estate art team only.

Internal Newsletters 

Templates for building internal departmental newsletters in Outlook. 



Advertising templates for print and online.

Social Media

Templates and guidelines  for social media tiles and posts.


Assets to create a consistent customer journey.


Resources for communicating externally.

Employer Brand 

Creative assets that highlight our value proposition.

Current Campaigns

SAS and Microsoft 

Creative assets for the SAS and Microsoft partnership.

Innovation is in the Air With AI

Creative assets for this SAS® Viya® campaign.

Curiosity Forever 

Creative assets for Curiosity Forever brand campaign.

Reach New Heights as a Data Scientist 

Creative assets for this Data Scientist ampaign.

Experience 2030 

Creative assets for the Experience 2030 campaign.


JMP Brand

Creative assets for the main JMP brand.

JMP Discovery Summit 

Assets for the JMP Discover Summit.