Global Content Strategy

While many SAS employees around the world create content for many different reasons, we have an opportunity to create a truly global approach for how we create, share and use content.

This guide will present SAS’ strategies, processes and resources for planning, creating, deploying and measuring content.

How do we define content? It’s information that is packaged into a deliberate, repeatable format designed to meet a specific purpose or drive a specific action. That might be a video to increase brand awareness, a white paper to solicit a marketing lead, or a sales presentation to move an open opportunity forward.

So read, explore, and share this guide. And come back often as this living strategy evolves and grows.