Color

Secondary Group

Neutral Group

Color Proportions

The proportions displayed below represent the priority that should be given to specific colors within palettes, not the absolute measures of each color within a composition.

Accent Colors

Used solely in conjunction with our Core Palette, Accent Colors can be utilized to evoke emotion and enrich storytelling. They are primarily used in campaigns, events, imagery and presentations. Each Accent Color group is defined by three shades of a single hue to allow dimension. The four colors: yellow, red, teal and green are always used as accents within the context of the Core Palette.

Optimized for a digital experience, we recognize that maintaining the vibrancy of our colors is not always possible in printed materials. To ensure the essence of the brand endures, consider adjusting the proportions of the colors to maintain the energy of the brand’s personality.

When incorporating Accent Colors, our work should always be representative of the SAS brand. Start with the following principles: 
Lead with white space. Whitespace isn’t always white. Use negative space thoughtfully and avoid cluttering compositions with excessive design elements.
SAS Blue should be the commanding color. The Core Palette should be the foundation of every composition.
Limit accents to one Accent Color group. To preserve the influence of our Core Palette, avoid incorporating Accent Colors from more than one group.

SAS^® Viya^® Color Palette

The Viya Color Palette is grounded in SAS Blue.

To differentiate the promotion of SAS Viya, accents of Viya Pink are always included to reflect the dynamic insights garnered from the product. As with applying the Core Palette, every visual experience embraces ample whitespace, to create contrast and uncluttered sophistication. Colors from the SAS Viya Pink Group are never incorporated in compositions that include Accent Colors.