Click image to view sample e-book.

E-books are a type of sales collateral, similar to white papers in that they cover a broad range of topics. But they are less formal, less sales-driven and more visually interesting than white papers. They should tell an enticing story, taking a unique tone, style and approach. They can be gated (requiring registration) or ungated on sas.com. E-books are frequently educational in nature, and can provide thought leadership, expertise, insights and/or best practices. Some e-books are compilations of related sas.com Insights articles. Topics can include:
  • Key (often new or perplexing) business issues.
  • Emerging technologies. Persona-based challenges.
  • Trends in an industry or technology/solution area.

When to Request

E-books are created to establish credibility and trust. They should only be requested as fulfillment for a specific campaign,
event or other marketing activity when there is a compelling subject that is best explained in a visual, less formal way than white papers. A strong and ongoing promotion plan, including social media, is extremely important since e-books require intense time and effort from writing and design resources. For questions about when to produce an e-book, and to learn more about the options, contact sas.brand@sas.com.

For completed, ready-to-use assets please visit the GMS asset library and filter by asset type, Ebook or search by keyword.

SlideShare Presentations

A SlideShare presentation provides an alternative to social posts that link directly to a gated e-book. It gives the reader a quick teaser of the content before deciding whether to register and download a copy. SlideShares highlight the best parts of e-books in a visually engaging format.

Formats include:

  • Excerpts
  • Quotes
  • Stats
  • Data visualizations
  • Infographics
  • Case studies
  • Tips or how-to guides

You can use SlideShares in blogs and LinkedIn profiles, and share them in social posts.

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