Updated September 2023
- Key (often new or perplexing) business issues.
- Emerging technologies. Persona-based challenges.
- Trends in an industry or technology/solution area.
All SAS collateral templates are designed for accessibility. See our guidelines.
When to Request
E-books are created to establish credibility and trust. They should only be requested as fulfillment for a specific campaign, event or other marketing activity when there is a compelling subject that is best explained in a visual, less formal way than white papers. A strong and ongoing promotion plan, including social media, is extremely important since e-books require intense time and effort from writing and design resources. For questions about when to produce an e-book, and to learn more about the options, contact email@example.com.