SAS Innovate on Tour 2025 is where we take our customers beyond the GenAI hype and focus on practical applications that deliver proven results. We’ll help them ensure transparency and fairness that builds confidence in their brands using trusted data and AI technology. And we will help them create a strategic blueprint for AI innovation aligned with their goals.
On this page are links to creative assets to help you promote your Tour event. If you require any support with these, please email the Tour Creative Lead, Darren Rhodes.
Color Palette
SAS Blue
HEX #0766D1
R7 G102 B209
C90 M48 Y0 K0
PMS 285
Midnight Blue
HEX #032954
R3 G41 B84
C100 M69 Y8 K54
PMS 295
Medium Blue
HEX #4398F9
R67 G152 B249
C56 M32 YO KO
White
HEX #FFFFFF
R255 G255 B255
C0 M0 Y0 K0
Hackathon Orange
HEX #FF8224
R255 G130 B36
C0 M60 Y94 K0
PMS 1495
Viya Pink
HEX #DB127D
R219 G18 B125
C9 M100 Y14 K0
PMS 219
NOTE: Viya pink should be used exclusively as a “register now” button.
The use of Hackathon orange should be in reference to Hackathon Boot Camp at Innovate and should be used sparingly.
Wordmark
The Innovate wordmark should not be treated as a tagline, nor should it be connected to, or act as a replacement for, the SAS logo. Please left-justify the date/location with the Innovate wordmark, and placement should always be above the wordmark.
NOTE: The Innovate on Tour wordmark with the year is a secondary logo and should be utilized only on social tiles, badge design and swag. All other assets should utilize the primary Innovate on Tour wordmark.
The wordmarks provided here are PNG format. For additional formats such as vectors for large-scale print, please email Darren Rhodes.
Email Signature
HTML is our preferred format for emails however plain text is also acceptable. We have provided an email signature which you will need to edit to include the location and date of your event. You can also update the website address to your local event’s too if you wish. Please download the signature, open it in the Word desktop app (it does not work in the web app), then copy and paste it into Outlook.
Email Graphics
A selection of header graphics for emails is included below. These may be used in CI360 or Outlook for promoting the Tour.
If you need something different to what’s here, please email Darren Rhodes for support.
Promotional Videos
A 30-second promotional video for each Tour event is available at the Tour SAS Teams site. These may be used on social media, digital signage, and in presentations or other digital promotional materials.
Social Tiles
Templates for all the Tour social tiles are in Canva, and to edit them you will need a Canva license.
Link access is for SAS employees with a SAS Canva license.
Venue Brand Printing
Due to the unique requirements for each venue, Tour venue branding is provided for professional designer use on a case-by-case basis.
Please email Darren Rhodes for support.
PowerPoint Template
The Tour PowerPoint template contains all the SAS standard slide layouts plus these specific to the Tour: A holding slide for when you wish to change presenters on stage or have any pause in proceedings, speaker introduction slides for one to five speakers.
For more slide assets and information on preparing engaging event slides, check out the Presentations section of the brand site.
