SAS Innovate on Tour 2025 is where we take our customers beyond the GenAI hype and focus on practical applications that deliver proven results. We’ll help them ensure transparency and fairness that builds confidence in their brands using trusted data and AI technology. And we will help them create a strategic blueprint for AI innovation aligned with their goals.

Creative assets to help you promote your Tour event are coming soon. If you have any questions please email the Tour Creative Lead, Darren Rhodes.